The Ultimate Guide to Shopify

Digital Marketing

Author – Marie McCrady

Understanding of Social Media Marketing

RSS: Really Simple Syndication. If you’ve not yet done this yet, you must certainly consider doing it. It can assist you in organizing the content you publish in a manner that allows you to personalize your option.

If the content you’re sharing doesn’t convince you that your followers are significant, then it’s very likely that they will cease following you.

Why is Social Media important for marketing?

  1. Reach
  2. Recognition
  3. Cost
  4. Interaction
  5. Conversion
  6. Loyalty
  7. SEO
  8. Increase in brand authority
  9. Increase inbound traffic
  10. Reduced marketing costs
  11. Better search engine rankings
  12. Better customer experience
  13. Enhancing customer insight
  14. Your competition is already in the game
  15. The earlier, the better

The top social media platforms

  1. Facebook
  2. Twitter
  3. LinkedIn
  4. Pinterest
  5. Instagram
  6. YouTube

The absence of selling is the most recent method of selling.
In reality, you’ll be in trouble if you make use of social media to market.
Social media marketing is about listening first and understanding the conversation and then communicating later.

It’s about participating in the conversation and staying to connect whenever your potential customer is ready to purchase.

An unhappy customer can tell up to 20 others about their experience.
Satisfied customers will share their positive experiences to 9~12 people.

If they already have an existing partnership, customers are able to spend 10% more for the same service.

Outline the Book

The easiest method to write a book and sketch out an outline is to duplicate what’s already working. Simply search for the topic you are interested on Amazon and read at least five books. Copy and paste the content which appear consistently. These are the fundamentals and should be included important information in your book. Take a look at all the table of contents and identify the most popular sub-topics. After you have all of them collected, look for the most frequently used topics and write them down on paper.

What to do after the identification of the buyer persona

The selection of the buyer’s persona are a crucial step to developing an effective marketing strategy.

Communicate with your customers, but most of all, speak like them and use their language.

Instead of sending the same lead nurturing email to all people in your database, it is possible to divide them according to personas, and send them a distinct message based on the data that you have previously gathered, such as socio-demographic and geographic aspects.

4 stages in any successful inbound marketing plan:

  1. awareness
  2. interest
  3. decision
  4. action

The more effective effort you put into the process of creating buyers personas, the more efficient the marketing strategy will be.
Once you have identified all of your buyer personas, you’ll have the chance to turn your people into paying customers.

Core elements of digital marketing strategy for brand building

Build a relationship with your prospective customer.

Be aware that one of the most costly(in time, money, cash, assets) advertising strategies your business can undertake is the acquisition of customers.

Always remember that it costs more to acquire a new customer than to give to an existing one.

Targeting customers for marketing

It is essential to constantly place yourself in your reader in their shoes and ask yourself, “What’s going to make them excited and want more?”

What can you do that can be beneficial to other people?

People are eager to be part of or interact with those who share their interest to them.

78% of consumers want brands that can help them connect on social networks.

76% of those polled were likelier than their competitors to purchase from a business they felt was connected to social media.

The majority of clients are expecting the response to their questions with a response within 30 minutes.

A great method of rewarding people is through tournaments and competitions.

You could consider the possibility of a Facebook contest where people can share images that showcase your products.

Everyone loves a bargain and will appreciate the experience even more when they know that it’s an exclusive deal.

Companies that provide excellent service are able to charge a 16% higher value for services and products.

The most efficient method to start is by using one or two popular and more active sites.

Give your visitors reasons to visit your site apart from your services.

Let them express their joy, take pleasure in their hobbies and create content that is appropriate to their moods.

Digital marketing delivery channels

Top 10 delivery channels for marketing via digital:

  1. SEO
  2. Content marketing
  3. Social media marketing
  4. PPC
  5. Affiliate marketing
  6. Native advertising
  7. Marketing automation
  8. Email marketing
  9. Online PR
  10. Inbound marketing

The most important thing is to consistently create quality content that is regularly shared, which allows you to be noticed by and engage with your target audience.

If you’re looking to establish any kind of presence these days, you must utilize social media in some way or another.

If you don’t have a solid presence you’re unlikely to succeed in generating a lot of sales.

How to optimize your content for on-page SEO

8 SEO strategies to rank higher and increase visibility for your content:

  1. optimize your title
  2. match headline and title
  3. make headlines pertinent and catchy
  4. optimize your URL
  5. use internal and external links
  6. use meta descriptions
  7. use social sharing buttons

Facebook events

If you’re trying to give the highest level of customer service on social media, think about enabling this feature.